In the bustling world of ready-to-drink coffee, High Brew Coffee has carved out a unique niche. As coffee lovers are increasingly seeking convenient options without sacrificing quality, High Brew has emerged as a well-known name in the industry. But who exactly owns High Brew Coffee? This article delves into the ownership structure, the brand’s rise to fame, and its significant impact on the coffee landscape.
Understanding High Brew Coffee
Founded in 2013 in Austin, Texas, High Brew Coffee was born out of a passion for quality coffee and the desire to offer a convenient, on-the-go option for consumers. Unlike traditional coffee options, High Brew emphasizes cold-brewed beverages that provide rich flavor without the acidity often found in hot-brewed coffee. With various flavors and a focus on natural ingredients, High Brew appeals to health-conscious consumers who are increasingly turning away from sugary sodas and energy drinks.
The Beginnings of High Brew Coffee
High Brew Coffee came to life when its founder, David Smith, recognized a gap in the market for high-quality, convenient coffee beverages. Leveraging his passion for coffee and entrepreneurial spirit, Smith developed High Brew Coffee with the vision of creating a premium cold-brew coffee brand that catered to modern lifestyles. His journey started with small batches brewed in his kitchen, gradually transforming into a full-fledged brand that now features various flavors, including Mexican Vanilla, Black & Bold, and the crowd-pleasing Mocha.
The Growth of High Brew Coffee
Since its inception, High Brew Coffee has experienced rapid growth. The brand not only expanded its product line but has also seen an increase in distribution across retail stores and online platforms. This growth can be attributed to strategic partnerships and marketing campaigns that resonate with the lifestyle of active, health-conscious consumers. The brand quickly gained popularity among coffee enthusiasts and has now reached a broader audience nationwide.
The Ownership of High Brew Coffee
As of now, High Brew Coffee is owned by the Laird Superfood Inc. Laird Superfood, a company founded by renowned athlete and entrepreneur Laird Hamilton, acquired High Brew Coffee in 2020. This acquisition was part of Laird Superfood’s strategy to broaden its product portfolio and offer a more extensive range of coffee-based products that align with their health-centric brand philosophy.
The Role of Laird Superfood Inc.
Laird Superfood Inc. is known for its commitment to creating high-quality, nutritious food and beverage products. The incorporation of High Brew Coffee into their lineup signifies a focus on not just delivering delicious coffee but also ensuring that it meets consumer demands for health and wellness. Laird Superfood has invested in High Brew Coffee’s development, aiming to maintain the original brand essence while integrating new, innovative features.
The Vision for the Future
With Laird Superfood at the helm, High Brew Coffee is poised for continued growth. The merging of these two brands aligns perfectly as they both target health-conscious consumers who value quality and convenience. The future may bring new product innovations, expanded distribution channels, and enhanced marketing strategies as Laird Superfood seeks to elevate High Brew’s presence in the crowded coffee market.
The Coffee Landscape: High Brew vs. Competitors
The ready-to-drink coffee market is competitive, featuring numerous players that challenge High Brew. Brands like Starbucks, Dunkin’, and newer companies like Stumptown all vie for consumer attention. However, High Brew Coffee distinguishes itself through its commitment to cold brewing and a selection of flavorful, low-calorie options.
Why Consumers Love High Brew Coffee
A significant reason for High Brew Coffee’s success lies in its dedication to quality ingredients and rich flavor profiles. Consumers appreciate the following aspects:
- Caffeine Kick: High Brew Coffee contains caffeine levels comparable to conventional coffee, providing an energizing start to the day.
- All-Natural Ingredients: High Brew’s commitment to using high-quality, natural ingredients without artificial additives appeals to health-conscious drinkers.
High Brew Coffee in Retail Spaces
Since entering the market, High Brew Coffee has secured its place on retail shelves in grocery chains, convenience stores, and specialty shops throughout the United States. The brand’s eye-catching packaging and appealing flavors attract customers, making it a popular choice in the cold beverage section. The partnership with Laird Superfood has further enhanced its visibility, allowing High Brew to tap into Laird’s established customer base and distribution channels.
Innovation and Product Diversity
As competition intensifies in the coffee beverage space, High Brew continues to innovate with its product offerings. The brand has introduced several new flavors and products to meet the evolving preferences of consumers.
Flavor Trends in Cold Brew
Several flavor trends have emerged with High Brew’s offerings, including:
- Seasonal Flavors: High Brew has released limited-edition seasonal flavors that allow consumers to enjoy unique tastes throughout the year.
- Dairy-Free Options: Catering to lactose-intolerant customers and those adopting plant-based diets, High Brew has introduced dairy-free creamers to complement its cold brew.
Commitment to Sustainability
As consumers become more environmentally conscious, High Brew Coffee is also focusing on sustainability practices. This includes sourcing beans ethically and considering environmentally friendly packaging options. The commitment to sustainability enhances the brand’s image and appeals to consumers who support companies with a positive impact.
Community Engagement and Brand Loyalty
High Brew Coffee is not just about selling coffee; it aims to foster a community around its brand. The company engages with its consumers through social media, events, and collaborations, creating a loyal customer base. The company often highlights stories from coffee farmers and the journey of their beans from farm to cup, further connecting consumers to the origins of their drinks.
The Role of Social Media
In today’s digital age, social media plays a crucial role in shaping consumer perceptions. High Brew has effectively utilized platforms like Instagram and Facebook to create an engaging community. Through creative and visually appealing content, High Brew Coffee shares recipes, lifestyle tips, and customer stories that resonate with their audience. This approach not only promotes brand loyalty but also encourages consumers to share their personal High Brew experiences, cultivating a sense of community around the brand.
Partnerships and Collaborations
High Brew Coffee has also formed partnerships with various organizations and events to enhance visibility and connect with potential customers. Collaborating with fitness events, health-focused brands, and local businesses allows High Brew to promote its commitment to an active lifestyle, reinforcing its image as a coffee brand for those on the go.
The High Brew Experience
For consumers, the experience of enjoying High Brew Coffee goes beyond just taste. The brand connects with those who lead dynamic, on-the-go lifestyles, enabling them to enjoy quality coffee anytime and anywhere.
Where to Find High Brew Coffee
High Brew Coffee is widely available in various retail outlets, making it easily accessible to consumers. The brand continues to expand its presence, securing shelf space in grocery stores, convenience chains, and online platforms. Customers can purchase it from:
- Supermarkets like Walmart and Kroger
- Online retailers like Amazon and the brand’s official website
Conclusion: The Future of High Brew Coffee
High Brew Coffee has established itself as a formidable player in the ready-to-drink coffee market, offering unique cold-brew coffee options that cater to today’s health-conscious consumers. With ownership under Laird Superfood, the brand is positioned for sustainable growth, utilizing innovative strategies, and maintaining its commitment to quality. As High Brew continues to expand its reach and product offerings, it proves that ownership is not just about the brand name, but rather the vision behind it. The blend of quality product and an engaging community sets a strong foundation for future success, illustrating that High Brew Coffee is not merely owned but shared with all its passionate consumers.
What is High Brew Coffee?
High Brew Coffee is a brand that specializes in ready-to-drink cold brew coffee. Founded in 2013, the brand aims to provide a convenient and flavorful coffee experience for those needing a caffeine boost on the go. High Brew’s products are naturally low in calories, made with high-quality coffee beans, and available in a variety of delicious flavors.
The brand is notable for its commitment to using only premium ingredients, catering to health-conscious consumers while ensuring a strong coffee flavor. High Brew Coffee is packaged in sleek, on-the-go cans, making it a popular option for busy individuals who appreciate the quality of specialty coffee without the hassle of brewing it themselves.
Who owns High Brew Coffee?
High Brew Coffee was founded by Marcus (Marc) M. Klement, who has a strong background in the beverage industry. As the key figure behind the brand, Klement has worked to establish High Brew as a prominent name in the cold brew market. His experience and vision have helped the brand gain traction and recognition.
In 2022, High Brew Coffee was acquired by the beverage company, The Coca-Cola Company. This acquisition has allowed High Brew to expand its distribution and accessibility, further solidifying its presence in the competitive beverage market. With the backing of such a major corporation, High Brew Coffee is poised for continued growth and innovation in its offerings.
What flavors does High Brew Coffee offer?
High Brew Coffee offers a diverse range of flavors to satisfy different taste preferences. Popular options include Original Black, Vanilla Latte, and Salted Caramel, each crafted to bring out the unique characteristics of cold brew coffee. There are also seasonal and limited-time flavors that allow fans to enjoy new and exciting variations throughout the year.
The brand is committed to providing something for everyone, including dairy-free options like the Choco Mint Cold Brew. Additionally, all flavors are made using natural ingredients and minimal sugar, making them a great alternative for those seeking a healthier coffee option without sacrificing taste or quality.
Where can I buy High Brew Coffee?
High Brew Coffee products are widely available at various retail locations and online platforms. You can find them in major grocery chains, convenience stores, and coffee shops across the United States. Their distribution strategy ensures that customers have easy access to their cold brew offerings regardless of where they live.
In addition to brick-and-mortar stores, High Brew Coffee can also be purchased through several e-commerce platforms, allowing fans to conveniently order their favorite flavors from the comfort of home. The brand’s presence on online grocery services further enhances its accessibility, catering to a growing segment of consumers who prefer to shop online.
Is High Brew Coffee vegan-friendly?
Yes, High Brew Coffee is vegan-friendly. Most of the brand’s product offerings are made without any animal-derived ingredients, ensuring that those following a vegan diet can enjoy their cold brew options without concern. The flavors that include milk substitutes, like the various lattes, are crafted using plant-based ingredients, such as almond or oat milk.
To maintain transparency with consumers, High Brew Coffee lists all ingredients on its packaging. This commitment to labeling helps customers make informed choices based on their dietary needs and preferences. Therefore, anyone adhering to a vegan lifestyle can confidently choose High Brew Coffee products.
What sets High Brew Coffee apart from other brands?
High Brew Coffee distinguishes itself from other coffee brands through its focus on high-quality cold brew with a vibrant flavor profile. The company uses a proprietary brewing process that allows for a smoother, less acidic taste compared to traditionally brewed coffee. This process highlights the brand’s commitment to delivering a superior product tailored to coffee enthusiasts.
Additionally, High Brew Coffee emphasizes convenience without compromising flavor. The ready-to-drink format caters to busy consumers who seek fast, delicious coffee alternatives. With its diverse range of flavors and focus on health-conscious ingredients, High Brew stands out in a saturated market, attracting both dedicated coffee drinkers and those exploring new beverages.
Can High Brew Coffee be consumed hot or cold?
While High Brew Coffee is primarily marketed as a cold drink, many customers enjoy it hot as well. The cold brew can be heated gently in a microwave or on the stove, making it a versatile option for those who prefer a warm beverage. This adaptability allows High Brew to cater to varied seasonal tastes, from refreshing iced coffee in summer to a comforting hot brew in cooler months.
Furthermore, heating cold brew coffee can bring out different flavor notes, creating a unique drinking experience. This flexibility in preparation methods enhances High Brew Coffee’s appeal, making it a suitable choice for any time of day or season, thus broadening its consumer base.